CHARLOTTE HARBOR & THE GULF ISLANDS (Dec. 07, 2015) – The Charlotte Harbor Visitor & Convention Bureau, the tourism entity for Charlotte County, Fla., has awarded a contract to Aqua Marketing & Communications effective in November 2015. The agency is tasked with overseeing the development and implementation of strategic public relations programs for the Charlotte Harbor Visitor & Convention Bureau in an effort to increase awareness of Charlotte County within the U.S. and international travel marketplace, and further brand the area as a premier, year-round eco-tourism travel destination.
The St. Petersburg-based, full-service marketing and communications firm was selected out of multiple firms in contention for its deep expertise and proven experience in the travel, tourism and hospitality marketing.
“Aqua has proven that it knows what it takes to differentiate and successfully market a destination through public relations and has displayed vast experience promoting niche markets of great importance to our county, including eco-tourism,” said Charlotte Harbor Visitor & Convention Bureau Director Lorah Steiner. “We are confident that together we will be able to build on the momentum Charlotte County has seen in driving visitation to our destination and look forward to great success.”
This contract comes on the heels of an expansion of marketing services provided by the agency to the Charlotte Harbor Visitor & Convention Bureau. Following three years of providing creative support, Aqua was recently contracted to also oversee branding, campaign development and ad creation for the county.
“As a full-service marketing firm we are continuing to provide our clients with an integrated approach to their communication needs,” said Aqua President Dave Di Maggio. “We know what it takes to successfully position Charlotte County as a premiere Florida destination and we are excited to further assist the Visitor & Convention Bureau with creative campaign concepts that transcend all marketing disciplines and highlight the unique elements that set the county apart.”
Aqua has garnered statewide and international acclaim in the areas of travel, tourism and hospitality marketing, including numerous Flagler Awards presented by VISIT FLORIDA, the state’s official tourism marketing organization. The firm most recently brought home “Best in Show” for excellence in tourism marketing in the state of Florida at the 2015 Governor’s Conference on Tourism. In addition, Aqua has also been consistently recognized by Hospitality Sales and Marketing International through its Adrian Awards, which honor the world’s best hospitality, travel, and tourism-related marketing efforts.
About Aqua Marketing and Communications
Aqua offers a blended interdisciplinary marketing communications approach for clients in the areas of tourism, travel and hospitality; economic development, real estate and healthcare, as well as various governmental entities. For more information, visit: www.welcometoaqua.com
About Charlotte Harbor & the Gulf Islands
Located halfway between Tampa and Naples on the Southwest Florida Gulf Coast, Charlotte Harbor & the Gulf Islands is a charming collection of nine coastal communities surrounding the state’s second largest harbor. Florida’s premier year-round eco-tourism destination, the area offers a pristine unspoiled beauty. In 2014 Port Charlotte has been named the top U.S. Best Value Destination by trivago, the world’s largest online hotel search site, and the Charlotte Sports Park, spring training home of the Tampa Bay Rays, was voted “Best Spring Training Facility” by readers of USA TODAY. A haven for outdoor enthusiasts, Charlotte Harbor & the Gulf Islands has been named one of SAIL magazine’s “10 Greatest Places to Sail in the United States,” ranked by Golf Digest as “Third Best Place to Live and Play Golf in America,” and rated by MONEY magazine as one of the “Best Places to Live in the South.” Englewood was named second of the Top Ten emerging travel destinations in the U.S. by TripAdvisor.com. The area is served by five airports: The Punta Gorda Airport (PDG) with private and charter air service, Sarasota Bradenton International Airport (SRQ), Southwest Florida International Airport, Ft. Myers, (RSW), St. Petersburg-Clearwater International Airport (PIE) and Tampa International Airport (TPA).
For more information on visiting Charlotte Harbor visit www.CharlotteHarborTravel.com or call1-800-652-6090.
CONTACT: Jennifer Huber, Tourism Public Relations Manager
Charlotte Harbor Visitor & Convention Bureau