Get YOUR Share of Summer Success!

2018 Summer Campaign: Make Summer Memories

Kick-off
The Punta Gorda/Englewood Beach Visitor and Convention Bureau's Summer 2018 campaign will be kicking off with a ‘take-over’ of the Visit Florida Welcome Center on I-75. For the entire month of June—during which 90,000 visitors are expected—our destination video will play, the Welcome Center employees will be wearing Punta Gorda/Englewood Beach-branded shirts, and this is where you come in: we need your brochures, flyers, and tchotchkies to feature in our display.

Get your items to us no later than May 25 to be included. Be where their eyes are!

We Need Your Offers

One of the primary drivers on the Summer Campaign landing page will be special offers and promotions for the summer months. This is where you come in, again. Last year’s campaign yielded 21,800,769 impressions resulting in 25,283 clicks and 1,286 tracked parties that visited. Conservatively, just the banner portion of last year’s campaign generated $3,347,910 in direct expenditures. 94.6% indicated they would return to the area with an average satisfaction rate of 96.8% (significantly higher than most destinations).

Get Your Share of the Success at No Cost

Submit your offer for an attraction, hotel or restaurant using our online form here, or submit through the partner Extranet portal.

This needs to be a significant savings offer, and not just an ad for your business. 

Offer Examples

  • Stay 3 nights and get the 4th night free!

  • Take 15% off your booking for bookings of 3 or more ½ day kayak rentals.

  • Give your server the code SummerEats18 for 10% off a meal of $50 or more.  

    • Add any disclaimers, blackout dates, etc., and an image that represent the experience a visitor might encounter. A picture of the hotel—a room, the view from the restaurant, etc., a photo of a great meal at a restaurant, someone enjoying an activity.  Images should NOT contain any text or logos.

A Much Wider Scope for 2018

We will be running digital ads in Florida as well as these key out-of-state markets—most of which have flights direct to Punta Gorda (PGD):

  • Belleville, IL/St. Louis, MO

  • Knoxville, TN

  • Rockford/Chicago, IL

  • Cleveland, OH

  • Providence, RI/Boston, MA

  • Pittsburgh, PA

  • Atlanta, GA

  • Milwaukee, WI

  • Kansas City, KS/MO

We’re also running:

  • Google ad networks (search and banner advertising)

  • Facebook (image, carousel and video)

  • Instagram (image-based advertising/content)

  • Pinterest (image-based advertising)

  • Twitter (sponsored posts/images)

  • SpotX (video distribution)

  • The Adara platform, which tracks advertising through conversion in many cases, as they are partnered with most major hotel chains/systems.

    • Note on Adara: If you are an independent hotel/managed property agency with digital booking capabilities, and would love to see conversion metrics for your property for this and future campaigns, reach out and we’ll try and assist (with Adara) to provide the (programming) code necessary to track conversions on their platform.  In a day and age where personal privacy seems to be in the headlines, it’s important to point out that there is NO personal information being exchanged.  This is strictly along the lines of “a person who saw your ad on ‘x’ date booked a stay in ‘y’ hotel for ‘z’ date.  The data is completely statistical.

  • Arrivalist data will also be utilized to track arrivals into the destination when possible.  This, also, is completely anonymous and statistical only.

Campaigns will deliver potential visitors to a dynamically-generated summer landing page (pureflorida.com/summer).  Keep in mind what you see on the page locally, or even in the state of Florida, will be slightly different than what site visitors see when viewing from one of the target markets.  In addition to a more personalized message (mentioning their area/Allegiant airport), there will also be a dynamically-generated Allegiant banner showing prices for flights from their nearby airport to Punta Gorda (PGD).  This has proven highly successful in previous co-op campaigns run with Allegiant Airlines.